Business Testimonials
In 1976 the Olympics were held in Montreal and were so expensive the debt was only finally paid off in 1993. After that no city or country wanted to host the Olympics. in 1980 they were held in Russia, where of course there was a different accounting system at the time. The IOC (International Olympic Committee) was having trouble finding a host for 1984. When Los Angeles decided they would take up the challenge, a stipulation was made that no local funds would be used. Peter Ueberroth, who was in charge of the LA games, developed a totally new way of thinking about financing the Olympics. For the first time in history the Olympics were profitable. Asked how he came up with these new ideas he attributed the results to Edward de Bono's Lateral Thinking tools.
"At Du Pont, we have experienced the power of deliberate, systematic application of De Bono tools to practical problems with remarkable results. Using Lateral Thinking led to a major breakthrough which increased productivity and saved the company $30 million a year."
"Six Thinking Hats took 'working together' to a new level within Boeing Toronto, Ltd. It enabled the committee to put differences aside and focus on resolving the real issues."
"Free of the criticism and confrontation, everyone can collaborate and build on even the craziest of ideas to come up with creative solutions. We can repeat our success over and over because of these changed behaviors."
"By using Edward de Bono's brilliant concept of 'lateral thinking' we were able to revolutionize the insurance industry through 'living needs' policies. that allow people to benefit from their life insurance while they are alive."
"Our key professionals have embraced De Bono's creative thinking techniques. They are having a profound impact on the quality of our thinking at IBM."