
Thinking Evolution - catalyst for a world shift
On the 9th April, Dr Edward de Bono heads up a pioneering step-change event at the House of Lords in London, that sees the beginning of a ‘Thinking Evolution’ ultimately designed to help bring about a world shift in thinking.
The event, organised by Biscuit PR will see over 80 people contributing their creativity to generate ideas on how to bring about this change for a better world. One example being presented as a real project along these lines is the "Right to Dream" project.
The Edward de Bono Foundation UK is partnering with The Craig Bellamy Foundation and Right to Dream Charity offering the children of Sierra Leone the opportunity to reach their true potential in life through sport, education and the power of creative thinking. Download PDF about this project.
Ambassador for European Year of Creativity and Innovation 2009
Dr. Edward de Bono has been appointed an official EU Ambassador for The European Year of Creativity and Innovation 2009 which was launched on 7th January 2009 in Prague.
The results of a round table discussion for the launch with nine Ambassadors, including Dr. de Bono, came to the "unanimous consensus that investment in education and in the skills and creative capacity of Europe should be the top priority of EU institutions and governments."
"The Ambassadors of the Year are prominent personalities who are committed to, and share, the aims of the European Year of Creativity and Innovation...and lend their support to making the Year a success".
Visit of Alain Ruche, EU Deputy Head of EU and SE Asia Relations
In March, the UK Foundation was very pleased to host a visit by Alain Ruche, Deputy Head of Unit – Relex H1 (Asia, Horizontal Matters), DG External Relations for the European Commission.
Mr Ruche wanted to find out more about how the de Bono Thinking toolset could be applied to relevant EU matters and to find our more about the UK Foundation. Over two days, presentations and facilitated workshops grappled with the theme of "Creative sustainable solutions to international problems".
A group of invited participants from the North West Region contributed to the creative thinking sessions, which were hosted at The Edward de Bono Foundation UK's Centre for Serious Creativity & Constructive Thinking and then at Manchester Metropolitan University Business School.
De Bono Creativity & Innovation Week 2008
Taking place over 5 days from 10th - 14th November 2008, in anticipation of the EU Year of Creativity and Innovation, the De Bono Creativity & Innovation Week provided a variety of workshops and events, at higher education establishments in the Manchester region.

The highlight of the week was the opening of the new Edward de Bono Foundation UK Centre for Serious Creativity & Constructive Thinking. See also The Edward de Bono Foundation UK Online Newsroom for more information.
Photo Credits: Details for European Flag.
"Thinking Evolution" photomontage - Gold Leaf Designs



